for companies of the digital kind

branding+marketing communications. identity design. graphic design. ux/ui design. front end design+development.

about ksd.

innovators. early adopters. late majority. attract them all with iconic identities, intuitive ux, engaging front ends, and ksd.

ksd. is a design studio, in Chicago, Illinois, that helps technology companies with their design, branding and marketing efforts. We provide user experience / user interface design, front end design+development, and creative direction for those looking to attract users gain traction, increase market share.

What we do

logo design
identity design
web design
front end design+development
ux/ui design
graphic design
marketing communications design
newsletter design
social media design
blog design
creative direction
content development
pitch decks

Who we help

digital startups
IT consultants
software engineers/saas
technology associations
technology non-profits
clean/green tech

So they can

attract users
get customers
gain traction
increase market share
build their brand presence
lure investors
rock out
make a difference
rule the world

ksd. portfolio

The Perfect Main (Desktop) Nav

{structure+flow. november 2014.}

Ah, there’s nothing like obsessing over the perfect main (desktop) nav, what with its impact on usability, conversions and search engine rankings.

Yes, search engine rankings.

No pressure. And no worries. Here are three things you can do to please your users, and the almighty Google:

1. Less is best
Studies have shown that short term memory can only hold seven items. Seven, as in eight is too much. Personally, I think main navs should only hold five links, but it really shouldn’t be more than seven. If you have more, then you’ll have to prioritize, delegate the rest to your dropdowns or secondary nav, or leave them out altogether.

2. Use descriptive labels
Using a descriptive label, for some of your links, will increase your relevance with search engines (for example, “design services” instead of “services”). The trick is to be descriptive enough for search engines, yet remain understandable to your users. In order words, say what you do without using insider jargon.

3. Standard placement is the best kind of placement
This is probably obvious to some, but I feel it’s worth repeating. Users rely on their own schemas to make their way through the world, and they will do the same as they make their way through your site. I firmly believe that all main navs should consistently appear accross the top, but you could also place your main nav down the right of left sides of the page. However, I wouldn’t venture much beyond that.

Until next time,

The Difference Between Scrolling and Clicking

“Scrolling is a continuation; clicking is a decision.” ~ Josh Porter

Bookmarked: Aaron Dignan: Digital Isn’t Software, It’s a Mindset

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